Case study

KidsLand Pakistan

Pakistan's largest children's animation channel, on the web

Visit the live site Start something similar

The KidsLand Pakistan home page, showing the headline "Strengthening Family Bonds Through Playful Learning" beside a featured episode player.

Live project

SEO100(measured)
Best practices100(measured)
Accessibility91(measured)
Responsive390 to 2560px(measured)

Lighthouse, measured on the live URL on 27 July 2026, mobile profile.

What this was

KidsLand had built a large YouTube audience over eight years. What it did not have was a place it controlled: somewhere a parent could judge the content before handing over a tablet, and somewhere the catalogue existed independently of one platform.

The challenge

The entire catalogue lived on a third-party platform. Discovery, recommendations and the surrounding content were all outside the channel’s control, which is a difficult thing to defend to a cautious parent.
Two long-running series with more than 150 episodes between them had no browsable index. Finding a specific episode meant scrolling a feed.
The audience reads both Urdu and English, often in the same household, so a single-language site would have excluded part of it.
Most visitors arrive on a mid-range Android phone on a mobile connection. A heavy, media-first site would simply not load for them.

What we built

A dedicated site with the catalogue as a first-class structure: series, episodes, characters and a gallery, each browsable and linkable rather than buried in a feed.
A parents section that answers the question a parent actually has before the first tap, which is what is in this and who made it.
A language toggle covering Urdu and English across the interface, so a household does not have to pick one.
Server-rendered pages with structured data and canonical URLs, so episodes can be found through search rather than only through the platform.
A performance budget enforced during the build rather than checked at the end.

What we did

Information architecture for a catalogue that keeps growing
Design system and interface design
Front-end build in Next.js and TypeScript
Bilingual content structure
Technical SEO and structured data
Performance and accessibility work
Deployment and handover

Built with

Next.js
TypeScript
Tailwind CSS
Vercel

Where it landed

The catalogue now has a permanent, linkable home that the channel owns outright.
Search engines can crawl and understand every series and episode page.
The site scores 100 for SEO and 100 for best practices in Lighthouse, measured on the live URL.

The KidsLand Pakistan home page on a phone-sized screen.

The same page at 414px. Layouts are designed per breakpoint, not shrunk.

About these numbers

The Lighthouse figures on this page were measured against the live site on the date shown, on a mobile profile. Accessibility sits at 91 rather than 100, and that is written here rather than rounded up: the remaining items are logged and being worked through. Audience figures quoted elsewhere belong to KidsLand and are published by the channel, not by us.

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